What is Prime Day? 

Prime Day is Amazon’s annual shopping event, exclusive to Prime members, offering significant discounts across various products. Held mid-July, Prime Day features deals on electronics, home goods, fashion, and more, often surpassing Black Friday in sales and discounts. It’s a global event with special promotions, limited-time Lightning Deals, and exclusive offers, making it a must-watch for bargain hunters. For Amazon Prime members, it’s an opportunity to score significant savings on top brands and new products, making it one of the most anticipated shopping days of the year. 

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What are Prime Big Deal Days?

Prime Big Deal Days is Amazon’s exclusive shopping event designed to offer significant discounts and deals, similar to Prime Day. Held in the fall, often in October, this event is a special perk for Amazon Prime members, providing early access to holiday season discounts. Shoppers can expect deep savings across various categories, including electronics, home goods, fashion, and more.

In addition to great deals, Prime Big Deal Days features limited-time Lightning Deals and flash sales, where specific items are offered at steep discounts for a short period. This event lets Prime members kickstart their holiday shopping early, avoiding the last-minute rush and taking advantage of significant savings.

Whether you’re hunting for gifts or looking to treat yourself, Prime Big Deal Days offers an excellent opportunity to score top products at reduced prices while enjoying the benefits of Amazon Prime.

When is Prime Big Deal Days 2024? 

Amazon Prime Big Deal Days 2024 starts just after midnight on Tuesday, October 8, and runs through the end of Wednesday, October 9. This is a full 48 hours! 

Tips for Amazon Prime Day 2024

Tip 1: Stock up on inventory

Due to the increased number of shoppers on Prime Day, sellers must have a high-stocked inventory, especially your best-selling products. You don’t want to go out of stock when a crowd of potential buyers comes around.

Tip 2: Amazon Coupons  

Don’t have products eligible for Prime Day? Or did you miss the May 10th deadline for Lightning Deals? No problem! Amazon Coupons are the answer. These are a great way to grab the attention of the bargain-hunting shopper. The coupons are set at a dollar amount or percentage-off, and the merchant funds the discount. Buyers might be so focused on finding cheap deals that they skim straight past products without the Lightning Deal label. However, coupons tag each product with an unmistakable discount label, guaranteeing visibility on every page and granting customers a discount of their choice. A coupon will only become active two days after you have created it — at the earliest. Therefore, you should set a reminder for the beginning of July. 

Tip 3: Optimize your ads 

Here are some tips to prepare your content:

• Ensure product titles accurately represent your products. Furthermore, meet Amazon’s character minimums and maximums. Also, check both desktop and mobile views.
• Have at least three images per listing and offer zoom functionality wherever possible.
• Ensure feature bullets vary by item and are descriptive without being too wordy.

Focus on optimizing and promoting your well-performing products. They will generally receive much more visibility and sell better, thus increasing your ROI and improving your sales rank on Amazon.

Tip 4: Be social! 

Drive traffic to Amazon by spreading the word about your Amazon Seller Prime Day campaign. Use #AmazonPrimeDay and a link to your deals in email blasts, social media posts, and paid traffic. Brands with a large social media following or email lists can get a big leg-up over competitors. Use that advantage to drive traffic to your page.

Tip 5: Set up an Account with Refund Retriever to get FBA seller refunds. 

Refund Retriever ensures that every FBA product you list on Amazon is sold, in stock or receives a full refund. Our system tracks the entire product cycle for each of your items, especially Amazon Prime sales. Refund Retriever’s tracking process ensures that all inventory is accounted for and that you receive refunds for everything you deserve. To learn more about our auditing tool, click here.